Our Story
Fstop wasn't born in a startup incubator. It was born out of frustration, between back-to-back shoots and too many open tabs.
It started the way it starts for most of us. You book your first few clients, things are manageable, and you feel like you've got it under control. Then it grows. Inquiries pile up. Contracts need to go out. Emails need to be followed up on. Invoices need to be tracked. And suddenly, you're spending more time managing your business than actually shooting.
So you look for a tool. You try HoneyBook. You try Dubsado. You try 17hats. You try spreadsheets and Notion templates and a dozen trials. And every single time, the same thing happens: it's either too expensive, too complicated, or clearly wasn't built for someone who actually holds a camera for a living.
The CRM tools out there are built for "service-based businesses." That's code for consultants, coaches, agencies, and everyone in between. Photographers and videographers get squeezed into the same box, even though our workflow is completely different. We need day-of timelines, not sales pipelines. We need to know when golden hour is, not when to send a cold email. We need tools that understand the difference between a wedding and a branding session.
Fstop is the tool I wanted when I was juggling shoots, contracts, and follow-ups. It's designed around the way photographers and videographers actually work. From the moment an inquiry lands on your website to the moment you deliver the final gallery, fstop handles the admin so you can stay focused on your craft.
There's no venture capital behind this. No board of investors pushing for higher prices or features nobody asked for. It's just one photographer building the tool he wished existed, and pricing it so that every photographer can afford it. Plans start at $19.99/mo, every CRM feature on every plan, and existing members keep the price they joined at. No per-user fees, no fine print.
Every feature in fstop exists because a real photographer needed it. Every decision is made with one question: does this make the photographer's life easier? If the answer isn't yes, it doesn't ship.
What We Believe
Every feature is built to save you time. If it adds complexity without saving effort, we don't build it. The goal is less admin, more shooting.
We don't believe in gating CRM features to push you toward a more expensive plan. Every photographer gets every CRM feature on every plan; the only thing plans change is gallery storage.
Not "service providers." Not "solopreneurs." Photographers and videographers. Every design decision, every workflow, every feature is built for how you work.
This isn't a side project or a venture-backed experiment. It's a tool built by someone who uses it. Every detail is intentional, every pixel considered.
We don't sell your data, we don't show you ads, and we don't lock you in. You can export your data anytime. Your business is yours.
Features come from real photographer feedback, not product roadmap trends. If you need something, tell us. If it makes sense, we build it.
The Platform
$19.99
Per month starting price, every CRM feature included
0
Hidden fees or upsells
18+
Features built for photographers
7
Day free trial, no credit card
The Difference
What's Next
Fstop is actively being built and improved. Every week, new features and refinements ship based on real photographer feedback. Here's a glimpse at what's on the horizon.
Smart email drafting, inquiry parsing, lead scoring, and more.
Quick actions, notifications, and client details on the go.
Let clients pay invoices directly through fstop.
Send branded questionnaires to gather shoot details.
The best part? Every new CRM feature is included in your existing plan, and existing members keep the price they joined at. If you're on fstop today, you get every CRM feature we build tomorrow.
Ready when you are
Every CRM feature on every plan. From $19.99/mo. Start your free trial and see why it just works.
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